Aug
15

Niche - The New Normal

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Wired published a very interesting article entitled 'Fitting Network TV for a Toe Tag'. The article describes the slow-but-sure death of Network TV in its current form. In summary, the article gives many reasons why Network TV will die, but the number one reason is that '...niche is the new normal'.

I couldn't agree more. The days of networks dumbing down content for the masses are numbered. They've been over for quite some time for myself personally. As a consumer of niche television and Internet programming, most of the content I consume is short format video podcasts or medium to long format audio podcasts.

There's a growing number of content producers in various genres of niche programming. Anything from photography, video editing, ruby programming, automobiles, to crochet is available online, and for free.

The issue that will arise however, is how and where do niche content producers publish their content? This is a fitting question because creating the next Revision 3 is not a small task, and publishing content to social/video sites like Youtube doesn't do much for the image of the producer nor does it monetize their content all that well.

All of this leads me to the reason for this posting. In the coming weeks and months, I'll be posting details about a project I have been working on for some time now. Stay tuned...

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