I've done a lot of work with Flash video over the last couple of years and have found it to be both a blessing and a curse. In one regard, a publisher doesn't have to worry too much about whether their audience can play the video or not because of the large market penetration of Flash. On the other hand, performing true streaming of content doesn't leave the developer with very many choices (Flash Media Server, Wowza Media Server, or Red5). Fortunately, Flash does something so well that it's sprouting a new 'industry' of software applications - the Flash FLV Players. Say goodbye to the boring looks of Windows Media Player, QuickTime or RealPlayer skins and say hello to the fresh new looks of Flash players. FLV players are just that - players, written in Flash, that play back Flash video files. There are too many players to mention, so forgive me if I leave one out. However, I've included my short list of players you should look at. Agriya FLV Player - This player comes in a basic, premium or elite edition depending on the features desired. It's YouTube-like functionality make it a perfect choice for commercial deployments where pre and post role advertising is required and related videos are dynamically displayed within the player. xmoov FLV Player - A minimalist approach to a player with a nice retro style buffering message that resembles a filmstrip. Completely customizable. Also on the site is xmoov-php which is a script capable of pseudo-streaming from an ordinary web server. JW FLV Player - The author, Jeroen Wijering, has spend an incredible amount of time perfecting this player. It supports every major feature you'd ever want in a player including RSS, ATOM, Playlists and an API that's accessible via Javascript.